About Us

Da Aura Collection is a small business proudly based in Decatur, Alabama- where luxury meets hustle, and beauty stays on budget.

We started with a simple mission: to give every woman access to high quality wigs, lashes, lip gloss, and more- without the luxury price tag. Because we believe looking good shouldn't cost a fortune. Every product we offer is handpicked to help you feel confident, cute, and unstoppable, whether you're running errands or running the world.

Around here? We're all about soft glam, bold energy, and affordable slay.
Real products. Real prices. Real results.

Thank you for supporting a growing brand with big dreams and even bigger drip.
Let's glow!